Food For Now: Love Handle rolls out IMPOSSIBLE™ Butcher Meatballs range exclusively on Redmart

Love Handle, Asia’s first plant-based butcher, is introducing new ways to enjoy Impossible Foods’ groundbreaking plant-based meat: Love Handle x Impossible Butcher Meatballs. Exclusively available on RedMart, these perfectly pre-marinated meatballs feature Impossible Beef Made From Plants and Impossible Pork Made From Plants — now sold in retail for the very first time since its debut in Singapore last November. The range offers home cooks a convenient option for meatball dishes at home that’s vastly better for the planet.

Following the runaway success of Love Handle’s original Impossible™ Beef Meatballs – Italian-style meatballs made in-house with Impossible Beef Made From Plants, parsley and breadcrumbs, Love Handle has developed an expanded range of meatballs with five delicious new flavours that include Cheese, Italian Herb, Szechuan Pepper, Indonesian Style Bakso and a unique ‘Jiang Cong’, or Ginger and Scallion, so meat-lovers can enjoy the very best of flavours inspired from both the East and West:

  • Cheese Meatballs: Meatballs made with Impossible™ Beef and stuffed with melted plant-based cheddar.
  • Szechuan Pepper Meatballs: Tastebud-tingling meatballs made with Impossible™ Beef and spiced with Szechuan Pepper and chilli.
  • Italian Herb Meatballs: Classic meatballs made with Impossible™ Beef, with fennel and oregano, perfect for pasta dishes.
  • Indonesian Style Bakso Meatballs: Made with Impossible™ Beef, garlic and coriander, these were made to be enjoyed in a comforting bowl of soup.
  • ‘Jiang Cong’ Meatballs: A Chinese must-have, these meatballs are made with Impossible™ Pork, ginger and scallion.

“As Asia’s 1st plant-based butcher, we always want to bring the best plant-based products to home-chefs in easy-to-experience and affordable formats. Often that requires Love Handle innovating with amazing products like Impossible Beef and Impossible Pork to co-create delicious new high-quality dishes with locally relevant flavours at attractive price-points.” quipped Ken Kuguru, CEO & Co-founder of Love Handle.

The Love Handle x Impossible Butcher Meatballs range can be found exclusively on RedMart, in convenient, versatile 12-piece packages for the price of S$9.15 (with tax). The meatballs can be baked, fried or grilled, doused in gravy and eaten on its own or used in easy recipes like spagbols, soup, noodles and more.

“Consumers are increasingly looking for delicious options at home that are more sustainable than conventional meat from animals. It is part of our mission to make Impossible options available for home-chefs to incorporate into their daily meals.” said Impossible Foods’ General Manager for Singapore & UAE, Laurent Stevenart. “We’re incredibly excited to be working with Love Handle and RedMart to give consumers fantastic options for convenient plant-based eating at home.”

“There is a clear trend for alternative protein products, as customers are increasingly becoming more health- and environmentally-conscious in recent years. Sales on RedMart have near doubled since 2019 for the category, and Impossible Foods has played a key role providing the assortment consumers want. We are happy to further our partnership with Impossible Foods and be the exclusive carrier for the Love Handle x Impossible Butcher meatballs, and especially giving customers the opportunity to enjoy Impossible Pork meatballs at their own convenience with the ‘Jiang Cong’ flavour,” said Lazada Singapore’s Head of RedMart and Grocery, Jolin Huang.

The new Love Handle x Impossible Butcher Meatballs range is made using two of Impossible’s most popular products: Impossible Beef and Impossible Pork. Impossible Beef cooks and sizzles like beef from cows, and a 113g serving has zero cholesterol and is lower in total fat, saturated fat and calories compared to ground beef from cows. Eating Impossible Beef is also a better choice for the planet, as each 113g serving size uses 96% less land, 87% less water and generates 89% less greenhouse gas emissions — this means a saving of 7 square meters of land, 3 kg of CO2, and 84 litres of water for each serving consumed.

The latest addition to Impossible Foods in Singapore, Impossible Pork, is better for the planet and tastes better than animal pork. In a blind taste test of 200 consumers in Hong Kong, Impossible Pork was preferred 54% to 46% over ground pork from pigs, scoring higher on all attributes tested, including overall liking, appearance liking, flavor liking, texture liking, and purchase intent. It is certified gluten-free and contains no nitrates, no animal hormones and no antibiotics. Because it is made from plants, Impossible Pork is far more sustainable than pork from pigs. Compared to a 113g serving of conventional animal pork, Impossible Pork uses 81% less water, 66% less land and generates 77% less greenhouse gas emissions based on an addendum to the Impossible Sausage Life Cycle Assessment (LCA).


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