Shopping Time: CapitaLand launches its first 24-hour experiential party in Decentraland, presented by DBS

CapitaLand is the first mall operator in Singapore to throw the coolest digital bash for 24 hours from 19 June 6pm to 20 June 5pm (VIP session starts at 5pm) in Decentraland. Presented by DBS and in collaboration with Bandwagon Labs, the first-of-its-kind experiential party sets CapitaLand on a new trajectory – headed straight into the metaverse.

CapitaVerse on Decentraland opens a whole new dimension of multiverse offerings. Lose your inhibitions with your metaverse avatars and explore four levels of interactive and immersive discovery points with live music performances, brand discovery docks, CapitaVerse-exclusive Aura Wearable NFT, and virtual hunts with attractive real world prizes to snag.

Mr Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said: “CapitaLand takes pride in anchoring our malls as experiential lifestyle destinations. Elevating our record of delighting shoppers with innovative omnichannel programming to the next level, we are thrilled to bring our shoppers on an exciting journey to the metaverse, complemented with real world privileges across CapitaLand malls. Through CapitaVerse, we are pleased to redefine shopper engagement together with our tenants Zouk Group and adidas, along with our industry partners DBS, Bandwagon Labs and Mastercard. CapitaLand looks forward to continue our pursuit of creating new memorable retail experiences for our shoppers.”

Mr Anthony Seow, Head of Payments & Platforms, Consumer Banking Group (Singapore) at DBS added that, “As emerging technologies gain in momentum, we believe shared human experiences in a digital environment will become part of our everyday lives. We are proud to partner like-minded companies like CapitaLand who seize opportunities to innovate and experiment. In creating a metaverse environment where real and digital lives can meet and bringing these experiences to the public, CapitaLand is paving the way with CapitaVerse.”

Instantly boost your meta street cred with the CapitaVerse-exclusive rare wearables for your Decentraland avatar. The sparkling Aura features illuminating planets orbiting your avatar so you can accent your individuality while showing off your personal sense of style. Fastest fingers first! From 6pm onwards, 1,500 complimentary CapitaVerse Aura wearables will be up for grabs at the wearables display on Level 3, while stocks last.  

Be creative with your avatar wearables, customise your clothes and accessories with Decentraland wearables. Flaunt your avatars on Instagram and tag @CapitaLandMallsSG to stand a chance to be one of five fashionistas to win $50 eCapitaVoucher! Show up in the CapitaVerse-exclusive Aura wearable for double chances of winning.

All aboard the CapitaVerse space rocket with four levels of interactive fun. Get your bearings right at the navigational dashboard located in the illumi-kinetic lounge on Level 1. Hop into one of two portals to teleport to Levels 2 and 3 and one portal in the lawn that brings you straight to Level 4.

Enter The Checkerboard Lab on Level 2 where you can collect your Proof of Attendance Protocol (POAP) NFT at the POAP dispenser. The POAP is a cryptographic record of your experiences which will be stored in your MetaMask wallet. The POAP is your multiverse CapitaLand VIP pass! Flash your POAP at the following stores for special deals between 20 June – 20 July.

  • $90 savings on Bose QuietComfort 35 II Gaming Headset at BOSE at Funan
  • $200 off ASUS TUF F17 Gaming Laptop (U.P $1,799) + Free Galax Gaming Set worth $163 at CR Group at Bedok Mall, Funan, Tampines Mall
  • Up to $150 off at Dell Exclusive Store at Plaza Singapura
  • 1 free pass with three playing players at HOLOGATE Singapore at Funan
  • Up to $431 off Smart Projectors at INNOVATIVE at Bugis Junction
  • 50%* off any second purchased item at JF Elite at Westgate
  • Extra 10% off on regular & sale item at PUMA at Bugis+
  • Free 1 hour for PC Gaming at Reality Rift Arena at Bugis+
  • Up to 50% off on selected items at TECH HOUSE at Bukit Panjang Plaza, Junction 8, Plaza Singapura, Tampines Mall, Westgate

But that’s not all! Hold on to your POAP to get first dibs on future exclusive drops in CapitaLand malls.

Level 3 is where you can preview some of adidas’ Originals drops! Interact with the 3D live product displays and seamlessly click through to a website to make your purchase. No stranger to the metaverse, adidas had launched its Ozworld collection earlier this year featuring personality-based AI-generated avatars in collaboration with Ready Player Me.

Check out more of the latest offerings from DBS at the Checkerboard Lab, Level 2, then head on over to adidas, Zouk, Mastercard, and Universal Studios Singapore experience dock at the White Space Station on Level 3! 

Finally, head up to Level 4, the Rooftop viewing gallery where the party’s at! Throughout the 24 hour event, groove to amazing beats by Zouk Group’s DJs Ghetto, Hong and Jeremy Boon. The highlight of the party begins at 9pm with a live DJ set* by Zouk Group’s resident DJ Nash D and culminates in a live performance by local multilingual singer-songwriter Haven, who will be making her metaverse debut. The indie pop darling will be performing her greatest hits live – including her hit single “Heal” that recorded close to 1.2 million plays on Spotify. 

Don’t miss out on hourly virtual hunts between 5pm – 9pm on 19 June and 9am – 5pm on 20 June. To play, collect all five brand badges peppered throughout the event site within the hour and stand a chance to redeem exclusive real world swag including prizes worth over $17,000 from adidas, Universal Studios Singapore tickets courtesy of Mastercard, as well as eCapitaVouchers. 

DBS cardholders will also enjoy early access an hour before CapitaVerse opens up to the public, and enjoy first dibs on the CapitaVerse-exclusive Aura wearables limited to the first 2,000 DBS cardholders. To redeem  the wearable, simply look out for the special codes on DBS website, social media and community channels – The Burrow by DBS and DBS For Young Adults

Level up your cashback game at CapitaLand malls with payments made using the DBS Live Fresh Card. Here are some deals to look out for:

  • Up to 10% cashback at The Green Collective at Funan
  • Up to $70 off Apple products at Challenger at Aperia, JCube and SingPost Centre
  • $30 off at Dyson with a min. spend of $650 at Funan, Tampines Mall and Westgate
  • 15% off Fred Perry with min. 2 pieces of apparels at Bugis Junction
  • 10% off at Love, Bonito with a min. spend of $120 at Funan 
  • Up to $3 off Golden Village tickets and F&B privileges at Funan, Junction  8, Plaza Singapura, Tampines Mall 
  • Up to $100 bonus cashback on ShopBack in-store, valid until 31 January 2023
  • Up to 10,000 STAR$® at CapitaLand malls, valid until 31 December 2022

For CapitaStar members, we’ve got something special just for you too! Spend a minimum of $100 (accumulative same-day spend of minimum $20 per receipt) at any participating CapitaLand malls between 6 – 18 June* to receive a push notification via the CapitaStar app that contains a code for the redemption of CapitaVerse-exclusive Aura wearable to be collected during the event for the first 1,000 redemptions. Successful redemptions will also include a bonus $5 eCapitaVoucher reward code. 

Decentraland runs from 5pm on 19th June 2022. More information available here

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