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Sports: North-Easties Set to Welcome Their First Decathlon Experience Store at Punggol Northshore Plaza

Furthering its mission to make sports accessible to the many, Decathlon Singapore will be opening the doors to its sixth experience store in Singapore on 29 October 2021. Decathlon’s upcoming outlet at Northshore Plaza marks the first Decathlon experience store in Northern Singapore. The brand’s second duplex store (the first being Decathlon Centrepoint) will be located on levels one and two of Northshore Plaza I, spanning 4,200 square metres, boasting 19 test and innovation zones, first ever Instagrammable mural and more.

Surrounded by the Punggol Park Connector, the Punggol community has even more reason to kickstart their sport journey with Decathlon. Offering over 5,000 products across 60 sports – from basketball to yoga and even horse-riding, there is something for sports lovers at every level of experience.  

True to Decathlon Singapore’s customer-centric approach and dedication to customer satisfaction, Decathlon innovations will be put to the test in experiential test zones peppered throughout the store. Sports lovers are encouraged to try out the wide range of sports equipment before making a purchase, so that they can shop confidently. 

Adding on to the vibrancy of the store will also be Decathlon’s first ever in-store mural. In collaboration with Mural Lingo, the Instagrammable sporty and eco-friendly themed wall will be custom-painted for the Decathlon Northshore store.

This newest store will also include Sport Singapore’s Active Health Discovery zone that boasts a range of sport and exercise science backed offerings, for example, interactive self-assessment kiosks and regular workshops organised by accredited Active Health coaches. Residents and young families can look forward to embarking on a self-discovery journey with curated programmes and tips on how to proactively own their health and wellness.

“Active Health hopes to empower the community to take ownership of their own health and keep active. The self-assessment kiosks are a good tool for any individual to understand more about their fitness levels and gain appropriate tips to suit their lifestyle and their level of readiness. We have received encouraging feedback from participants who went through the assessments and we look forward to contributing towards growing the sporting community in Northshore.” says Amy Chong, Division Head of Active Health.

Playing its part as a responsible brand, Decathlon Singapore has also been actively taking steps to reduce its carbon footprint with its green initiatives. In partnership with Sport Singapore and Dow, Decathlon Northshore will feature its first-ever running track made entirely of recycled shoes. 

Shoe donation and electronic waste bins can also be found in-store, where customers can give their old shoes a new lease on life as recycled infrastructure materials and dispose of electronic waste appropriately. Customers needing a quick phone battery boost can also clock in some spins when they charge their mobile devices in our first-ever Cycle to Charge your Mobile zone. 

Other sustainability actions include Decathlon’s switch to using fully biodegradable materials for its fleece products, and changing 100% of its plastic poly mailers used for online orders to Paptic®, a wood-based material with a minimum of 80% of raw materials from renewable sources. 

In celebration of this 6th Experience Store Opening, sport lovers can drop by and enjoy some exciting activities from 29th to 31st October 2021. Bling up your own skateboards and helmets with professional art facilitators from Mural Lingo  at our Grand Opening Weekend! Conducted twice daily from 29 – 31 October 2021, participants can join a complimentary class to customise their very own skateboard or helmets at the Northstore Experience Store. 

Open to 12 pax per slot, participants must be aged 12 and above and fully vaccinated in order to participate. Pre-registration is open here: https://activities.decathlon.sg/en-SG 

  • 29th Oct, Fri: 3-4.30pm, 5-6.30pm
  • 30 Oct, Sat: 2-3.30pm, 4-5.30pm
  • 31 Oct, Sun: 2-3.30pm, 4-5.30pm

Skip the queues and complete your purchases seamlessly via the Decathlon App. The first 1,000 customers per day to checkout via our App in-store will receive a $10 physical gift card. Spend more than $50 in one receipt during the Grand Opening Weekend to stand a chance to spin our physical wheel in Decathlon Northshore! Lucky winners may walk away with a Town 7XL Adult Scooter – Black, Tilt 100 20in Folding Bike, Collapsible Bench Press and Camping Tent. 

Explore the store and complete any 10 stations to receive an exclusive Decathlon Northshore bag! Customers will receive a stamp card and can walk around to check out the features – including their first ever mural wall, our 19 test zones and eco-friendly initiatives. 

Decathlon Northshore will open its doors at 10am on 29th October, Friday to the Punggol community with strict safety measures in place, including mandatory SafeEntry, sanitisation of high-frequency touch points, and safe distancing amongst customers. Grand opening weekend activities take place from 29th to 31st October.

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