Sports: #U1st by Under Armour empowers women to put themselves first

Under Armour invites all women to come together as one team, to focus on what matters most: U. To empower women to be better, stronger, and more focused, Under Armour has launched the month-long #U1st campaign to champion all women and inspire them to start putting themselves first.

With the many responsibilities undertaken by women today, they often end up as their own last priority, when we should actually be putting ourselves first. It’s a routine hard to break, a mindset hard to maintain, but a priority that needs to shift. It’s time to put #U1st.

Under Armour has teamed up with some extraordinary women to inspire you to set goals, prepare you for the road ahead, fuel your body for the win, and keep your mental game strong. Led by Olympian fencer Amita Berthier and professional fighter Kirstie Gannaway, they will share advice, and encourage you at every step of your journey to putting #U1st. Our #U1st squad line-up includes national swimmer Amanda Lim, sports presenter Kelly Latimer, fitness trainer Cheryl Loh and marathoner Natalie Dau.

Would U Like To Know
Gain insights from Kirstie Gannaway, Kelly Latimer and Cheryl Loh on how they get prepped, fuel their tank and train their mind through ‘Would U Like To Know’ sessions hosted on @UnderArmourSoutheastAsia.

#U1st Live
Get involved in weekly #U1st live Instagram chats with the #U1st squad together with the experts @UnderArmourSoutheastAsia every Wednesday at 8pm:

  • 6 October: Set Your Goals with Natalie Dau and Amanda Lim, National Swimmer
  • 13 October: Get Prepped with Kelly Latimer and Preet Singh, Physiotherapist
  • 20 October: Fuel The Tank with Cheryl Loh and Betty Kovacs, Nutritionist
  • 27 October: Train The Mind with Kelly Latimer and Theresa Goh, Paralympian

Under Armour x Virgin Active
Under Armour is teaming up with Virgin Active to host outdoor community workouts (Cycle and BODYCOMBAT) every Saturday. Sign up on a first-come-first-serve basis on the #U1st Hub website:

  • 9 October, 8.30am and 9.30am
  • 16 October, 8.30am and 9.30am
  • 23 October, 8.30am and 9.30am

Under Armour x Virgin Active: #U1st Sunrise Yoga
Get stronger together with other amazing women as you inspire and motivate one another to go further. Tell the team how you put U first and the best answers will be invited to attend the exclusive finale event on 30 October, 6.30am together with the #U1st squad.

For more information about #U1st, visit 

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