Shopping Time: ION Orchard launches first mall-wide eco-conscious Green Points campaign
Orchard Road’s premier retail destination, ION Orchard has aunched its first mall-wide eco-conscious campaign that brings shoppers and brands alike on a path towards a greener future. Inspired by Orchard Road’s storied past as a nutmeg and fruit plantation, ION Orchard is introducing a special eco rewards programme known as Green Points, which will reward shoppers for their sustainable efforts.
Outlining ION Orchard’s eco-conscious ambitions, Yeo Mui Hong, Chief Executive Officer of Orchard Turn Developments Pte Ltd said, “Our mission to support, nurture, and catalyse a greener and eco-friendly world is central to our business strategy and sustainability ambitions for ION Orchard. Living sustainably is everyone’s responsibility, and the time to make a difference is now.”
“We share the vision of protecting the environment and strive to invest in environmentally sound and sustainable initiatives. The two-month-long Green Points programme demonstrates our continuing efforts in actively bringing about a greener, cleaner future for all.”
The move to award green points follows Orchard Turn Developments Pte Ltd’s pledge to support the National Environment Agency’s (NEA) Say YES To Waste Less campaign, demonstrating Orchard Turn Developments Pte Ltd’s commitment to Singapore’s zero-waste efforts.
ION+ Rewards members will earn Green Points when they shop for green and eco-friendly products at ION Orchard. Panerai’s Ecologico watches, Longchamp’s Le Pilage range, Prada’s ReNylon series, apparel from the Guess Eco collection, Uniqlo’s Waterless Jeans, and Tommy Hilfiger’s Luv the World collection – are some of the sustainable and environmentally friendly offerings at ION Orchard. Shoppers are also encouraged to recycle and bring their own shopping bags and food containers for take-away.
From 1st October to 31st December 2021, the first 2,500 ION+ Rewards members each month can earn Green Points when they shop sustainably at ION Orchard, with a minimum same-day spend of $20. They can earn them in the following ways:
- Participate in an eco-conscious action for purchases at ION Orchard e.g. using your own shopping bags, mugs, food containers etc. for their purchases
- Purchase any eco-friendly products or items at the ION stores where relevant eco-friendly collections are offered. Selected stores reserve the right to amend their eco-friendly products or items without prior notice.
After which, members will receive eco-stamps on their final tax receipt with a minimum spending amount of $20. Upon submitting their stamped receipts at L4 Concierge Counter, members can verify the successfully awarded Green Points via the ION Orchard mobile app. Each ION+ Rewards can earn up to a maximum of 10 Green Points per month and limited to 1 Green Point from the same store per day. Earning 10 Green Points is equivalent to 10 ION+ Points, which can be exchanged for shopping and dining privileges.
Shops that fall under this include contemporary clothing brand, alice + olivia; The Body Shop; watchmakers Breitling; Guess Eco; HUGO; In Good Company; Monica Vinader; and Swatch.
More information on the campaign available here