Food For Now: 7-Eleven Singapore launches range of six new ready-to-eat Impossible Beef meals
Impossible Foods and 7-Eleven have launched an international range of six new ready-to-eat meals inspired by various cuisines around the world at more than 350 7-Eleven stores in Singapore. As part of the
retailer’s commitment to making plant-based food accessible and affordable, 7-Eleven has expanded its ready-to-eat selection to include more sustainable meals made with the award-winning, plant-based Impossible Beef, in addition to the popular 7-Select Impossible Deluxe Burger launched earlier this year.
All available for under S$6, the new selection of chef-crafted ready-to-eat meals include:
7-Select Impossible Minced Meat Noodles ($4.70), essentially a version of Bak Chor Mee with its mee pok, braised shiitake mushrooms, fried shallots and a specially-created sauce
7-Select Impossible Spicy Pineapple Burger ($5.90), with a well-seasoned Impossible plant-based patty stacked with caramelised pineapple, pickles, and a homemade tomato chilli jam
7-Select Impossible Meatball & Mash ($4.70), with Impossible meatballs oven-roasted and paired with rich, creamy mashed potato, topped off with mixed mozzarella and cheddar cheese
7-Select Impossible Spicy Wrap ($4.20), with Impossible Beef in a tangy peri peri sauce, roasted bell peppers, iceberg lettuce and mayonnaise in a tortilla wrap
7-Select Impossible Shepherd’s Pie ($4.20), with Impossible Beef braised with tomato puree, topped with a thick layer of buttery mashed potato.
7-Select Impossible Rendang Onigiri ($2.80), with Impossible Beef, mildly spicy Rendang sauce and coconut rice wrapped in seaweed.
“One of the most important steps to achieving our mission is to achieve price parity with beef from cows. Long-term, we plan to be more affordable,” said Laurent Stevenart, Singapore Country Manager at Impossible Foods. “Following the immense popularity of the 7-Select Impossible Deluxe Burger earlier this year, we’re thrilled to expand our collaboration with 7-Eleven Singapore and add more delicious items to their ready-to-eat options. The convenience of 7-Eleven’s store footprint is unmatched, and we’re excited to offer more affordable options to their loyal customers.”
Leading the charge to make plant-based meat more accessible, 7-Eleven convenience stores in Singapore will be the first in Asia to offer the entire range of Impossible ready-to-eat meals at more than 350 locations. The new ready-to-eat meals are also halal-certified, giving fans more options for delicious, nutritious and sustainable foods even when they are on the go.
“As the leading convenience store, 7-Eleven is uniquely positioned to make a meaningful difference in our communities. With our extensive network of 7-Eleven stores spread across the island and with Impossible Foods’ mission to transform the global food system, together we can make plant-based eating more accessible and convenient anytime, anywhere.” said Mr Steven Lye, Managing Director of 7-Eleven Singapore.
Versatile and delicious, Impossible Beef looks, tastes and smells like ground beef from cows – but is made entirely from plants, with a much smaller environmental footprint than meat from animals. Since it’s made from plants, it uses 96% less land, 87% less water, and generates 89% less greenhouse gasses. This means environmental savings of 7 square meters of land, 3 kg of CO2 , and 84 litres of water for every 113g serving consumed.
Impossible Beef ready meals now available across 7-Eleven stores in Singapore. For more information or to locate a store, visit their website.
