Food For Now: 7-Eleven Singapore launches range of six new ready-to-eat Impossible Beef meals

Impossible Foods and 7-Eleven have launched an international range of six new ready-to-eat meals inspired by various cuisines around the world at more than 350 7-Eleven stores in Singapore. As part of the
retailer’s commitment to making plant-based food accessible and affordable, 7-Eleven has expanded its ready-to-eat selection to include more sustainable meals made with the award-winning, plant-based Impossible Beef, in addition to the popular 7-Select Impossible Deluxe Burger launched earlier this year.

From left to right: Popular 7-Select Impossible Deluxe Burger and mouthwatering local delights such as 7-Select Impossible Minced Meat Noodles, as well as classic comfort food 7-Select Impossible Meatball & Mash and 7-Select Impossible Shepherd’s Pie

All available for under S$6, the new selection of chef-crafted ready-to-eat meals include:

7-Select Impossible Minced Meat Noodles ($4.70), essentially a version of Bak Chor Mee with its mee pok, braised shiitake mushrooms, fried shallots and a specially-created sauce

7-Select Impossible Spicy Pineapple Burger ($5.90), with a well-seasoned Impossible plant-based patty stacked with caramelised pineapple, pickles, and a homemade tomato chilli jam

7-Select Impossible Meatball & Mash ($4.70), with Impossible meatballs oven-roasted and paired with rich, creamy mashed potato, topped off with mixed mozzarella and cheddar cheese

7-Select Impossible Spicy Wrap ($4.20), with Impossible Beef in a tangy peri peri sauce, roasted bell peppers, iceberg lettuce and mayonnaise in a tortilla wrap

7-Select Impossible Shepherd’s Pie ($4.20), with Impossible Beef braised with tomato puree, topped with a thick layer of buttery mashed potato.

7-Select Impossible Rendang Onigiri ($2.80), with Impossible Beef, mildly spicy Rendang sauce and coconut rice wrapped in seaweed.

From left to right: Easy-to-eat 7-Select Impossible Rendang Onigiri, Hawaiian-inspired 7-Select Impossible Spicy Pineapple Burger and the flavourful 7-Select Impossible Spicy Wrap

“One of the most important steps to achieving our mission is to achieve price parity with beef from cows. Long-term, we plan to be more affordable,” said Laurent Stevenart, Singapore Country Manager at Impossible Foods. “Following the immense popularity of the 7-Select Impossible Deluxe Burger earlier this year, we’re thrilled to expand our collaboration with 7-Eleven Singapore and add more delicious items to their ready-to-eat options. The convenience of 7-Eleven’s store footprint is unmatched, and we’re excited to offer more affordable options to their loyal customers.”

Leading the charge to make plant-based meat more accessible, 7-Eleven convenience stores in Singapore will be the first in Asia to offer the entire range of Impossible ready-to-eat meals at more than 350 locations. The new ready-to-eat meals are also halal-certified, giving fans more options for delicious, nutritious and sustainable foods even when they are on the go.

“As the leading convenience store, 7-Eleven is uniquely positioned to make a meaningful difference in our communities. With our extensive network of 7-Eleven stores spread across the island and with Impossible Foods’ mission to transform the global food system, together we can make plant-based eating more accessible and convenient anytime, anywhere.” said Mr Steven Lye, Managing Director of 7-Eleven Singapore.

Versatile and delicious, Impossible Beef looks, tastes and smells like ground beef from cows – but is made entirely from plants, with a much smaller environmental footprint than meat from animals. Since it’s made from plants, it uses 96% less land, 87% less water, and generates 89% less greenhouse gasses. This means environmental savings of 7 square meters of land, 3 kg of CO2 , and 84 litres of water for every 113g serving consumed.

Impossible Beef ready meals now available across 7-Eleven stores in Singapore. For more information or to locate a store, visit their website.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s