After great success from an event-based pop-up shop operation in Singapore, Umeshuya, a Japanese fruits Liquor brand established in 1935 in Japan, has opened its first specialty boutique store in Singapore, at Takashimaya. The shop functions as a concept store as well as a showroom featuring some 30 specially selected fruit liqueurs from all over Japan. And as part of their dedicated service, the story behind the liquor or brand, will be shared with consumers to help them make better decisions in purchasing the right product tailored to their taste.
Umeshuya itself, is a specialty store devoted to Japanese Umeshu, Yuzu and fruit-flavored liquor all the way from OSAKA, JAPAN and its legacy is the result of strongly forged partnerships with carefully selected sake breweries and wineries from all over Japan; some of which have been around since the 1600’s and of which only uses the finest local fruit in their brews.
In an age of mass production, Umeshuya has been developing their business in Japan and abroad with the aim of conveying the feelings of their customers through their sake and handmade products. Umeshuya’s mission is to make people’s dining experience more fulfilling with their sake and with this in mind, they have decided to open a limited time shop at Takashimaya, the hub of Japanese food culture in Singapore.
Inspired by the founder’s roots and intertwined with his ideology of “I want to share the delicious brewed sake”, Umeshuya recommends their top sellers: the Shio Ume for its mix of flavour profiles such as acidity, richness, and lingering saltiness; the rich Aotan, which contains yuzu that is hand-squeezed into the liquor; and the Shio Yuzu, a salted yuzu liqueur that offers a unique blend of flavour profile of saltiness and sourness that creates an exquisite rich flavour.
In celebration of the opening of the boutique store, Umeshuya will also be collaborating with Ippudo to hold a Umeshu Tasting event at Ippudo restaurant at Shaw Centre between 21st – 23rd September.
Umeshuya is located at Takashimaya Singapore, 391A Orchard Rd, Singapore 238873 Basement 2 Food hall B209-2/2. Online delivery service for multiple bottles is also available. Visit www.umeshuya-singapore.com for more information.
The Umeshu tasting event runs from 21st to 23rd September 2021 at 1 Scotts Road #04-22 /23 Shaw Centre, Singapore 228208). Limited seats available, prior reservations are recommended. For reservations,
contact IPPUDO Shaw Center by email firstname.lastname@example.org or telephone at 6235 2547