Food For Now: Kikkoman collaborates with Hatsune Miku to bring soy sauce to the next generation

Kikkoman Singapore has announced its latest collaboration with prominent virtual idol, Hatsune Miku promoting Kikkoman’s latest hotpot series – Sukiyaki and Yosenabe soup which are produced with Kikkoman naturally brewed soy sauce and other selected ingredients creating a unique flavour like none other. The virtual artist will be appearing in person, played by popular cosplayer Kanamin-san, hosting a series of Kikkoman live-streamed cooking events, every Thursday at 7pm – 8pm, starting from 23rd September to14th October on the Kikkoman Singapore Facebook Page.

Shoyu, or Japanese soy sauce, has been the backbone of Japanese food culture. Production dates back to the late 15th Century, near the present day city of Noda in Chiba Prefecture. To encourage the younger generation to learn about Japanese food and cook more at home, the corporation launched these seasonings, and specifically chose the character Hatsune Miku, and Kanamin san, to host the four virtual live cooking sessions along with a Japanese chef from cooking school Spoonful, teaching audiences how to replicate well-liked Japanese home dishes with Kikkoman’s sauces. The series will kick off on 23rd September with Beef Sukiyaki and Simmered Sweet Potato in Soy Sauce, with other favourites such as Chawanmushi and Oyakodon to be featured in the following weeks.

In addition to the series of Kikkoman Live Cooking events, Kikkoman will also be working with Japan Creative Center, Embassy of Japan, (JCC) on an exclusive hour-long Live Webinar titled The Secrets of Japanese Shoyu, an Afternoon with Kikkoman, on 22nd September, 12pm . The session will introduce the history of Japanese shoyu (soy sauce), its health benefits, and how it became one of the most prominent ingredients in Japanese cuisine. Kikkoman will also be featuring their new Yosenabe and Sukiyaki Soup bases, as well as a short cooking demonstration video on how one can use and incorporate these soup bases into local Singaporean dishes. 

Kikkoman’s latest product is it’s hotpot series consisting of, Sukiyaki and Yosenabe soup concentrate, made with Kikkoman naturally brewed soy sauce and other selected ingredients, and can be diluted according to instructions to get a great tasting soup base.

In celebration of this launch, both the Sukiyaki and Yosenabe Soup will be sold at selected outlets of Fairprice & Sheng Siong at $5.20 each.  Kikkoman will be giving away limited editions of Kikona x Hatsune Miku novelty items during this period.  The sauces are also available on the e-commerce site Umamill selling at S$50, as part of their value packs. The current promotion for the online platform includes giving away the limited edition Hatsune Miku T-shirt for the first 300 customers who purchase the value pack set.

The Kikkoman live-streamed cooking events are livestreamed every Thursday from 7pm – 8pm, starting from 23rd September to14th October on the Kikkoman Singapore Facebook Page.

Kikkoman will be giving away limited editions of Kikkoman x Hatsune Miku novelty items* such as clear files, during this period at selected Fairprice and Sheng Siong supermarkets and T-shirts on the e-commerce store Umamill with purchase of a set of Yosenabe & Sukiyaki Soup Bases

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s