Lifestyle: Reddentes Sports brings Tokyo 2020 Paralympic Games to Record Number of Viewers in Asia
Ahead of the Opening Ceremony of the Tokyo 2020 Paralympic Games, Reddentes Sports has confirmed a record of seven territories broadcasting the Games live from Tokyo. The sports media agency is the official media rights partner within Asia for the Aug 24-Sept 5 Games.
Whilst spectators are not able to attend Tokyo 2020 in person, fans around Asia will still be able to experience the action and thrill of the Paralympic Games. Over 3,000 hours of live coverage will be broadcasted in seven territories – Singapore, Malaysia, Indonesia, Thailand, Philippines, Hong Kong, and Chinese Taipei. This unprecedented level of coverage will reach over 500 million viewers in the region.
Yip Ren Kai, Managing Director of Reddentes Sports said, “We are greatly excited to be able to grow the global audience for the Paralympics. Increased broadcast coverage is crucial in increasing the awareness, recognition and support of Para athletes globally, and we are grateful to see our broadcast partners in Asia responding positively for Tokyo 2020 Paralympic Games and we do hope that this will further advocate the Paralympic Movement.”
“We hope audiences around Asia will be inspired by the athletic achievements of the Para-athletes, celebrate their stories and together build a more inclusive society,” added Yip.
The Hong Kong Government secured coverage rights for six broadcasters including FTA broadcasters, RTHK and TVB, pay-TV platforms including Hong Kong Cable Television and NowTV, and other platforms including ViuTV and Hong Kong Open TV, guaranteeing that the Games will be available across all platforms.
One of Indonesia’s biggest media groups Emtek, through its subsidiary Indonesia Entertainment Group (IEG), is bringing 125 hours of live competition coverage on top of the Opening and Closing Ceremonies and daily highlights coverage to Indonesia via free-to-air (O Channel), pay-TV (Champions TV), and OTT (Vidio).
In Malaysia, satellite and IPTV broadcaster Astro will be providing broadcasting the Tokyo Paralympic Games especially on Astro Arena which will be providing extensive coverage on their own local athletes.
In another first, ELTA TV, the sole gatekeeper of the Tokyo 2020 Paralympic Games in Taiwan, have joined forces with ChungHwa Telecom(MOD/Hami) and Public Television Service (PTS) and Eastern Broadcasting Company (EBC) to bring the Paralympic Games to Taiwanese viewers for the very first time.
In Philippines, top-tier live sports programs popular to all sporting fans, Tap TV, has committed to broadcast the Opening and Closing Ceremonies, as well as daily highlights too.
In Singapore, Mediacorp will bring viewers the ‘live’ telecast of the Opening and Closing ceremonies, daily highlights and coverage of Team Singapore events, where available, for free on its digital entertainment service meWATCH and free-to-air TV station Mediacorp Channel 5. Highlights will also be available on the Mediacorp Entertainment YouTube channel, and audiences can keep up with the latest news updates across Mediacorp’s news bulletins, radio stations and digital news portals.
As for Thailand, a deal with Plan B, one of Thailand’s largest Out of Home media service provider, has sublicensed the broadcast rights to AIS, and SAT (PPTV, T-Sport, Thai PBS) to provide extensive coverage of the Games on top of its coverage of Thai athletes.
Alexis Schaefer, the IPC’s Commercial, Partnerships & Broadcasting Director, said, “It is heartening to see the increase in demand for the ‘live’ coverage of the Tokyo 2020 Paralympic Games in Asia since Rio 2016. With Reddentes Sports, 22 Para sports will be broadcasted in more Asian countries than before, affirming our decision in appointing them as a media rights partner within Asia. We trust that increasing broadcast availability will help normalise and challenge the stigma that too often is attached to disability, promoting a more diverse and inclusive society.”