Game On: UNIQLO announces collaboration with Riot Games’ League of Legends
UNIQLO has announced an upcoming League of Legends UT (UNIQLO T-shirt) collection that will be released worldwide. The collaboration features six unique t-shirts with designs inspired by popular champions (characters) like Jinx, iconic in-game elements like Summoner’s Rift and poros, and the world-famous girl group K/DA.
“Uniqlo is dedicated to creating unique and personalized forms of expression and passion through their UT collections and we find similar passion with what we create for players of Riot Games.” said Ryan Crosby, Head of Riot Entertainment Marketing and Consumer Products at Riot Games. “We’re proud to have the opportunity to partner with a company that values creativity and self-expression in all of the different ways it can manifest.”
The t-shirts will be priced at $19.90 each and be available in sizes XXS-3XL. The League of Legends UT collection will be available globally on UNIQLO’s website and in-stores while supplies last.
Part of UNIQLO’s LifeWear concept, the UT collection features a wide range of pop culture icons from around the world. The graphics simply and directly convey the individuality and moods of its wearers. To date, the lineup has included collaborations with other globally recognized brands such as MARVEL, Disney, and more.
Since its launch in 2009, League of Legends has become one of the most popular PC games in the world and a leader in esports. It engages around 8 million peak concurrent players daily around the world and has become the inspiration for many multimedia projects across music, comic books, TV, and more. Its World Championship Finals, one of the world’s most prestigious and watched tournaments, was viewed online by an esports record-breaking 21.8 million Average Minute Audience (AMA) in 2020.