Alcohol Beer Interview Singapore

Tipple Time: Sake brewery Nihonsakari rebrands as Sakari Sake

Formerly known as Nihonsakari, one of the world’s biggest Sake breweries has now rebranded itself as Sakari Sake. Founded in 1889 by five young people in Nishinomiya, the original Nihonsakari sake is distinct for using Miyamizu, the pristine water from the Rokko Mountains. Nishinomiya is also well-known for being the home terroir for Yamada Nishiki rice, often considered one of the best short-grain rice to use for quality sake.

Within 10 years, Nihonsakari became one of the top sake breweries, and in 1913, were selected as the purveyor of sake for the enthronement ceremony of Emperor Taisho, with the Junmai Ginjo Souhana still served in the imperial household till today. As times changed, so did Nihonsakari, innovating their sake brewing techniques to continually improve and produce high quality sake. In a similar vein, their branding has also evolved to match 21st century Japanese sensibilities, with a new logo and new labels.

The new logo is made of 5 modern sake glasses honouring the brand’s five founders, and five petals of the sakura flower, the flower of Nishinomiya. The symmetry and crisp clear lines embrace modernity, Japanese minimalism and the concept of Shibusa, the aesthetics of the simple, subtle and unobtrusive, producing a timeless tranquility. The shortening of the name is deliberate, concise, and easy to read and remember. Finally, their tagline, “Brewing Joy since 1889”, pays homage to Sakari’s long tradition of bringing joy to customers through sake.

The redesigned labels are an ode to Japanese minimalism with touches of the contemporary, as seen in the asymmetrical curved lines with traditional Japanese patterns, subtle and modern. The names of the sake have also been simplified to just numbers, making them easier to remember.

Sakari, in the pursuit for greater customer satisfaction, will also be pushing forth the 3 distinct qualities its sake originally have, namely, that the sake is preservative free, gluten free, and vegetarian. Sakari has also made the effort to get certification as a commitment to uphold the highest standards of sake brewing and increase customer confidence.

Sakari will carry five products: Junmai, Daiginjo, Junmai Ginjo, Junmai Daiginjo and Yuzu, with more styles lined up in future. All five styles will be available in Singapore by end March and distributed exclusively by Inter Rice Asia.

As part of the celebrations, Inter Rice Asia will be dedicating their 22nd On-Nomi to Sakari on 10th March 8pm. Up to 50 tasting sets will be available for the public to buy and participate in the online tasting session. Of the five Sakes, three are new globally, making them first to taste them. They can be purchased online here

Purchase tasting sets for the online tasting event on 10th March here. Find out more on their website and Instagram handles

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