Food For Thought: Gong Cha Singapore partners AC.Kafé to celebrate TO-FU OYAKO’s 25th Anniversary
Singapore’s bubble tea pioneer, Gong Cha, has teamed up with homegrown collectible pop culture toys and lifestyle retailer, ActionCity, to celebrate the 25th Anniversary of TO-FU OYAKO, which is created by DEVILROBOTS, a highly regarded pioneer in the world of Designer Toys.
In conjunction with this celebration, Gong Cha has specially created a TO-FU OYAKOinspired bubble tea drink, the Pandan TO-FU Pudding Drink, and a new bubble tea topping, the Boba Jelly. Additionally, there will be a worldwide exclusive series of limited-edition MY FIRSTO-FU Bubble Tea Vinyl Figures available for redemption. These offerings will be available from 8th January 2021 at ActionCity’s Designer Toys themed café, AC.Kafé, at Jewel Changi Airport.
ActionCity has also revamped AC.Kafé with the TO-FU OYAKO character designed by DEVILROBOTS and an ActionCity exclusive, the DEVILROBOTS TO-FU ROBO BE@RBRICK, which is a privileged collaboration with the famed Medicom Toy.
“Today, a cup of bubble tea is more than just a drink – it has evolved into pop culture that offers immense emotional appeal and assumes an integral identity and lifestyle choice of many. To further innovate and elevate the drinking experience which our customers derive from our drinks, we’re excited to work with ActionCity, which is also synonymous with modern pop culture, in a strategic move to add more value and fun for our loyal customers,” said Mr. Cheong Zhaoyong, Brand Director of Gong Cha Singapore
“I would like thank Gong Cha and ActionCity for the opportunity to create these MY FIRSTOFU Bubble Tea Vinyl Figures that are specially designed as a limited-edition collection, exclusively available at AC.Kafé. I am always very excited to create new designs with friends, for fans! Fans can also look forward to the launch of an ActionCity exclusive – the DEVILROBOTS TO-FU ROBO BE@RBRICK, which is a privileged collaboration with the famed Medicom Toy, in celebration of TO-FU OYAKO’s 25th Anniversary. I was beyond delighted to see my design in this brand-new shiny form,” said Shinichiro Kitai, Creator and Art Director of DEVILROBOTS.
Those fuelled by all things bubble tea can now look forward to Gong Cha’s latest
innovations, which include the Pandan TO-FU Pudding Drink, an all-new locally inspired
bubble tea drink, and a new Boba Jelly topping.
Inspired by our local flavours, a sip of the Pandan TO-FU Pudding Drink, priced at $4.90, has mild yet fragrant hints of rose, almond and vanilla, and coconut. The soy pudding topping adds a sublime texture to the drink’s floral and aromatic taste. To be enjoyed at any time of the day, this palatable drink is a refreshing thirst quencher. This versatile Boba Jelly topping has a hearty chew alongside a mild sweetness that adds texture to Gong Cha’s best-selling drinks, namely Pearl Milk Tea, Taro Drink, QQ Passionfruit Green Tea and Mango Green Tea, that will also be available at AC.Kafé, priced from $3.90.
As part of this unique collaboration, Gong Cha Singapore and ActionCity will launch a series
of MY FIRSTO-FU Bubble Tea Vinyl Figures that are specially designed by DEVILROBOTS as a
limited-edition collection that is exclusively available at AC.Kafé. The series is the first of its
kind across the globe and includes four designs of Gong Cha’s bubble tea drinks in the shape
of the TO-FU OYAKO character, fashioned after Gong Cha’s latest concoctions. Only 100
pieces of each design will be available for redemption, while stocks last. To redeem a limited-edition figure, customers need to complete an AC.Kafé loyalty card by collecting 10 stamps. Every $20.00 spent at AC.Kafé will entitle the customer with one stamp.
In celebration of TO-FU OYAKO’s 25th Anniversary, DEVILROBOTS is delighted to present this ActionCity exclusive, DEVILROBOTS TO-FU ROBO BE@RBRICK, a privileged collaboration with the famed Medicom Toy. The figure poses as a super robot piloted by the TO-FU OYAKO character, having arrived in Singapore from Japan through the ocean – this design is projected
onto MediCom Toy’s iconic BE@RBRICK collectible toy canvas. The chrome finish on this
symbolic BE@RBRICK adds a sparkle to any collection, a perfect centrepiece befitting the
most sophisticated collector. Retailing exclusively at AC.Kafé, the DEVILROBOTS TO-FU ROBO BE@RBRICK will be available while stocks last.
In conjunction with the celebration, AC.Kafé is extending a special dine-in promotion for customers to enjoy. From 8 January 2021 onwards, customers can enjoy an additional Tofu-inspired side dish and one of Gong Cha’s bubble tea drinks for the promotional price of $6.90 with any purchase of a main course. The selection of Tofu-inspired side dishes includes the Agedashi Tofu, Mentaiko Tofu and Century Egg Crab Tofu.